Product name: Product Variant Overview

Product reference number

103

Marketing Classification

Product information

CCMS Main Classification

Publications

CCMS Sub Classification

Website

General introduction

This ContentForces product variant overview allows the website visitor to find the right variant of a product or service directly from the Product Detail page. This component is helpful in efficient browsing and choice of the products/services types in order to save the website visitor possible disappointment and time. It serves as a guide for customers and makes it easier for them to find products and get familiar with the types in which they are offered by your company by showing them the real spectrum of the goods available. It may persuade your site's web visitor to apply for more information on a product or service and then to buy it.

Key benefits

An intuitive way for your website visitor to locate the right product or service type.
It shows the real range of your product/service offer variants on one Product Detail page and makes it easier for the potential customer to make a choice.
It ensures that the experience of any customer on your site is informative, user-friendly and oriented towards closing the online sale.
The website owner can manage the content of the overview in a central way using CCMS and publish the same information on different webpages.

Website visitor perspective

The website visitor enters Product Overview and selects a product he/she would like to have a look at.
The website visitor enters the Product Detail page with a integrated Product Variant Overview component and chooses a certain Product Variant to see it in detail.

Website manager perspective

If you choose to buy the Product Variant Overview, on your webpage it becomes an integral part of the Product Detail component, displaying the range of variants available in a particular place within the page of a certain product.
During the implementation process, the display type of the variants has to be specified – short description with either Links with pictures or only Links.
The Product Variant Overview will be setup by ContentForces within the design of a Product Detail page with corresponding look and feel.
The Product Variant Overview can be automatically setup for different regions/languages. The website manager can translate the name of every product variant or make the variant multilingual when the name of the variant is the same for every region/language.
The number of product variants on the Product Variant Overview page and their order can be defined.