Product name: Product Variant Detail

Product reference number

104

Marketing Classification

Product information

CCMS Main Classification

Publications

CCMS Sub Classification

Website

General introduction

ContentForces Product Variant Detail allows your website visitor to find complete information about a specific variant of a product or service in a convenient way. This component helps to present all the details of specific type of a product in a structured and comprehensive manner. Therefore, product variant detail includes less general and more particular features not mentioned in the Product Variant Overview or Product Detail. Consequently, it provides precise and detailed information only to those visitors who are truly interested.

Key benefits

Helps in structuring details of the products or services according to their importance.
Allows genuinely interested website visitors to find more information about a particular product or service type.
Offers easily accessible, fast and accurate information about a particular variant of a product or a service, including technical or graphical details that are not mentioned in overview sections.
Makes it easy for the website visitor to print the Product Variant Detail page.
It ensures that the experience of any customer on your site is informative, pleasant and directed to close the online sale.

Website visitor perspective

The website visitor is looking for a particular variant of a certain product – he or she enters the Product Detail page where he/she can see the overview of all variants of this particular product.
The website visitor selects one of the available variants and by clicking on the link/image he/she is taken to Product Variant Detail page.

Website manager perspective

The website manager can use CF CCMS in order to update, add or delete product variants.
At the beginning of the implementation process, the website manager should define the set of relevant product variant properties per product.