Product name: Product Compare

Product reference number

107

Marketing Classification

Product information

CCMS Main Classification

Publications

CCMS Sub Classification

Website

General introduction

From the website visitor's point of view showing similarities and differences between products or services is useful. Our new ContentForces' Product Compare tool lets your website visitors pick the products they want to evaluate and then lines them all up, side by side, so one can compare the selected product's prices, features and even design. There are many reasons for comparing or contrasting the specifications of two products. Perhaps your website visitors want to compare a new product with its previous version, or perhaps they have difficulties in stating the differences between the products. One can open each product page in another browser window and compare the products one by one, but this approach is prone to error and not customer-oriented. The user-friendly ContentForces' Product Compare juxtaposes selected products or services in a convenient way. This powerful and time-saving utility will surely help your website visitors in finding the best deal for them and in general facilitate the process of making the final choice.

Key benefits

A well-designed Product Compare tool is indispensable to all websites that contain a large database of products.
Gives your website visitors an advanced tool to compare products in an easy way.
Empowers consumers to get the best product from a selected range.
Significantly increases the functionality and usability of your online product catalogue or shop.

Improves customers' decision making process and increases sales.

Website visitor perspective

Your website visitor is looking for specific kind of product.
The website visitor enters a selected group of products (in case when there is only one product group no selection is needed) and chooses from the overview the products that he or she wants to compare by clicking on e.g. check boxes.
After selecting some products, the website visitor scrolls e.g. to the base of the page and clicks on 'Compare' button.
He/she is then redirected to the page containing the results of the comparison where selected products are confronted side by side.
If the website visitor wants to cut down the number of results in comparison table, he or she can select the close button in each product column that is to be removed and the table will be refreshed with the selected products without removed from the table.

Website manager perspective

At the beginning of the implementation process, the website manager can specify the manner of displaying the compared products. The differences between products can be displayed: without any special indication of differences, highlighted by using special colors, marked by the use of special font styles.
Also, the website manager can choose from two types of fields: Radio buttons, Check boxes.
The Product Compare operates within one Product Group.